![]() ![]() Need more proof? Talia Wolf of GetUplift reportedly grew her email list by 4,000 subscribers from just one lead magnet: a simple cheat sheet she promoted using an exit-intent pop-up.įurthermore, a recent study found that webinars are the most popular type of lead magnet, both among marketers and consumers. They beat out free trials, free consultations, referrals, and many other popular lead generation methods. In fact, in a recent poll of Leadpages customers, 52.9% said that lead magnets were the number one way they generated leads for their business. Everyone is using them-from your local yoga studio to your dog food manufacturer.Īnd that’s because they work. Spend enough time on the internet and you’ll see that lead magnets are everywhere. Online ads: If you’re a newer business that doesn’t get a lot of organic traffic, or you just want to give your lead magnets an extra boost, search and social media ads are a great option.If you have a lead magnet that’s relevant to one of your blog posts add a CTA to encourage visitors to download it and learn more about the topic. Blog CTAs: Your blog is often the first place your customers find you.Website pop-ups and alert bars: Want to let your website visitors know about your lead magnet? Use pop-ups and alert bars to draw attention to your content and drive traffic to your squeeze page.Here are three ways to spread the word about your new lead magnet: If you want people to download it you need to let them know it exists. The promotion of your lead magnet is just as important as the content. If you prefer, you can also take them directly to the download page. Once the visitor fills out the form, you’ll email them the link or file with the content. Something like, “Thanks for downloading X! Join our free Facebook community and share your thoughts!” 3. You can even sneak in another call to action. It’s good manners to say thank you and to tell them where they can find their content (in most cases this will be their inbox). This is the page the visitor sees after they download the content or fill out the form. These pages are usually fairly short and often include a brief description of the lead magnet, a few benefits, and a form where visitors can enter their email and any other information you need from them. Squeeze pageĪ squeeze page is a landing page that promotes your lead magnet, with the goal of collecting a prospect’s email address. This is generally a three-step process 1. The next thing to consider is how you’ll deliver and gate the content. You can either go all in and invest a ton of time and money into making some high-value freebies, or you can repurpose almost any kind of content you already have.Įither way, your lead magnet has to provide enough value that your audience be willing to trade their email address in order to get it. The internet (and this article) are filled with plenty of great ideas and examples. ![]() What will your lead magnet be? A downloadable guide? A free coupon? There are three stages in building a high-converting lead magnet: content, delivery, and promotion. So, by offering a lead magnet that gives them a quick win or solves a problem, you’ll be much more likely to generate leads for your business.īreaking it Down: Stages of Creating a Lead Magnet People aren’t going to hand over their email addresses for no reason. Some examples of lead magnets include ebooks, checklists, videos, courses, and coupons. What is a lead magnet?Ī lead magnet is an incentive (usually a piece of gated content) offered to prospective customers in exchange for their contact details. Keep reading to learn all about lead magnets and discover 15 ways to build them in 30 minutes or less. The trouble is, if you’re a marketer heading up a small team, or a business owner wearing many hats, you need how to create a lead magnet quickly and easily.įortunately, we’ve got heaps of ideas that you can create in under a day. When executed correctly, they essentially put your lead generation on autopilot and you’ll reap the rewards for as long as the content remains relevant. They establish credibility, educate your customers, and help you collect valuable leads. Lead magnets are powerful tools for your business. Editor’s note: This post was written in 2021 and, while the best practices remain as relevant as ever, the article has been updated to include even more insight into how to create high-value lead magnets.
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